IfyoumissedFrankJames'attackonmarketingfolksinhisrecententries(1)“Let'sFixMarketingForever”and“MarketingVs.TheSeller,”doyourselfafavorandgivethembotharead.Hiscriticisms(2)arerepresentative(3)ofmanysalespeople'sfrustrationswiththeirmarketingdepartments.There'snodoubtthatmanysalespeoplearebeatingtheirheadsagainstthewallouttherewonderingwhytheirmarketingdepartmentisspendingsolittletimeonwhatshouldbetheirmostcrucial(4)responsibilities(generating(5)morequalityleadsandloweringthecostofsales).Andsure,sometimes“strategicmarketing”talk(aroundbranding,posi
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