Marketing managenment一題 解題 - 企管

An ad executive states

"only objective of advertising is to increase sales of brand"

what might this be a limited view of advertising?

What other objectives could advertising have?

Finally, a marketing researcher has read that if u want to increase sales for

ur product, use the color red.....

Why may this view be incorrect from the perspective of what u know about

the impact of color on arousal???


麻煩大家了

謝謝

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如果我可以伸手觸及她的笑臉,
我會幸福....

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