請問一題行銷管理方面的問題 - 企管

Table of Contents

What user benifits in advertising for each of the following 3 products
might lead you to conclude that the marketer is trying to appeal to each
of these 3 market segments?

products:(A)DVD player (B)Toothpaste (C)10-day Caribbean cruise

market:(A)young singles (B)retired people (C)empty-net couple

可以麻煩幫我解答嗎看不太懂題意是指那些購買者的利益還是業者?
該從哪個角度回答呢?


--

All Comments

Damian avatarDamian2006-11-07
我覺得應該是說..你這三種產品的廣告推廣應該強調何
Skylar DavisLinda avatarSkylar DavisLinda2006-11-09
種消費者利益以吸引並符合題目所設定的三種消費者區隔
Elizabeth avatarElizabeth2006-11-12
的需求...例如我在推DVDplayer我要怎麼推廣才符合年輕
Ida avatarIda2006-11-16
的單身消費著的需求及碰觸到他們內心的使用欲望
應該是這樣吧...個人淺見...有沒有其他的強者可以回答