跨境電商人才荒 起薪平均35K - 職場
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By Frederica
at 2016-03-14T18:49
at 2016-03-14T18:49
Table of Contents
※ [本文轉錄自 Gossiping 看板 #1MvfORpn ]
作者: QNAP (QNAP) 看板: Gossiping
標題: [新聞] 跨境電商人才荒 起薪平均35K
時間: Mon Mar 14 18:44:41 2016
1.媒體來源:
聯合報
2.完整新聞標題:
2016-03-14 11:12 經濟日報 記者葉卉軒╱即時報導
3.完整新聞內文:
跨境電商人才荒 起薪平均35K
1111人力銀行今天公布「跨境電子商務人才需求調查」,發現3成5企業表示運用電子商務
平均業績增26%,4成1企業有意前進海外市場,而高達 7成4想藉重跨境電商,且跨境電商
工作機會近五年來激增2.3倍,境外電商人員起薪也較一般電商高二成。
1111人力銀行副總經理李大華分析,企業發展國內電子商務已日益成熟,尤其B2C(企業
對個人)市場更是百家爭鳴,但中小企業透過電子商務進行海外B2B(企業對企業)業務
,卻是市場新藍海。
李大華指出,以往企業需透過海外實體展覽來開發國外客源常受局限,近年不少企業運用
跨境電子商務進行「線上展覽」,不但增加觸及率、縮短時差、省下交通成本,甚至可以
即時透過網路平台進行交易,不僅簡化了海外業務的流程,更可以讓台灣的產品及服務獲
得更多國外客戶的肯定,有助於國內產業升級及出口成長。
此份調查也顯示,受訪企業有意運用跨境電商發展海外業務的主因,排名第一的是拓展市
場占70.6%,排名第二是大勢所趨(57.4%)、第三為成本較低(36.8%)。不過,也有企
業表示對跨境電商卻步,主因是沒有適合的平台占72.7%、沒有相關人才(54.6%)與跨境
行銷困難(45.5%)最多。
其中,甚至有超過八成有意從事跨境電商的企業坦言,人才運用上遇到困難,主要在於「
人才召募不易」、「人力市場相關人才稀少」以及「跨國行銷能力受限」。
而為了網羅跨境電商人才,在人才給薪上,此次受訪企業表示願意祭出平均3萬5000元的
起薪招募跨境電商好手,較一般電商人員起薪(2萬8000元~3萬元)高出二成。
上述問卷調查,是1111人力銀行自2016年3月4日到3月10日,針對傳產製造、貿易、百貨
批發業廠商會員進行電話抽樣調查,有效樣本數為266份。
4.完整新聞連結 (或短網址):
http://goo.gl/YMweU8
5.備註:
人才荒+跨境 = 35K
--
作者: QNAP (QNAP) 看板: Gossiping
標題: [新聞] 跨境電商人才荒 起薪平均35K
時間: Mon Mar 14 18:44:41 2016
1.媒體來源:
聯合報
2.完整新聞標題:
2016-03-14 11:12 經濟日報 記者葉卉軒╱即時報導
3.完整新聞內文:
跨境電商人才荒 起薪平均35K
1111人力銀行今天公布「跨境電子商務人才需求調查」,發現3成5企業表示運用電子商務
平均業績增26%,4成1企業有意前進海外市場,而高達 7成4想藉重跨境電商,且跨境電商
工作機會近五年來激增2.3倍,境外電商人員起薪也較一般電商高二成。
1111人力銀行副總經理李大華分析,企業發展國內電子商務已日益成熟,尤其B2C(企業
對個人)市場更是百家爭鳴,但中小企業透過電子商務進行海外B2B(企業對企業)業務
,卻是市場新藍海。
李大華指出,以往企業需透過海外實體展覽來開發國外客源常受局限,近年不少企業運用
跨境電子商務進行「線上展覽」,不但增加觸及率、縮短時差、省下交通成本,甚至可以
即時透過網路平台進行交易,不僅簡化了海外業務的流程,更可以讓台灣的產品及服務獲
得更多國外客戶的肯定,有助於國內產業升級及出口成長。
此份調查也顯示,受訪企業有意運用跨境電商發展海外業務的主因,排名第一的是拓展市
場占70.6%,排名第二是大勢所趨(57.4%)、第三為成本較低(36.8%)。不過,也有企
業表示對跨境電商卻步,主因是沒有適合的平台占72.7%、沒有相關人才(54.6%)與跨境
行銷困難(45.5%)最多。
其中,甚至有超過八成有意從事跨境電商的企業坦言,人才運用上遇到困難,主要在於「
人才召募不易」、「人力市場相關人才稀少」以及「跨國行銷能力受限」。
而為了網羅跨境電商人才,在人才給薪上,此次受訪企業表示願意祭出平均3萬5000元的
起薪招募跨境電商好手,較一般電商人員起薪(2萬8000元~3萬元)高出二成。
上述問卷調查,是1111人力銀行自2016年3月4日到3月10日,針對傳產製造、貿易、百貨
批發業廠商會員進行電話抽樣調查,有效樣本數為266份。
4.完整新聞連結 (或短網址):
http://goo.gl/YMweU8
5.備註:
人才荒+跨境 = 35K
--
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