請問行銷與推銷 - 企管

※ 引述《neogirl (加油^^)》之銘言：
: 面試被問到的問題
: 問我行銷的定義
: 但是我講完以後他說
: "那這樣跟推銷有什麼不同?"
: ...............
: 我回答不出來了
: 請指點我!@@


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底下引用American Marketing Association
對行銷的定義來說明何謂行銷：

The new definition reads(2008):

"Marketing is the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large."


The previous definition stated:

"Marketing is an organizational function and
a set of processes for creating, communicating,
and delivering value to customers and for
managing customer relationships in ways that
benefit the organization and its stakeholders."

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底下引用American Marketing Association
對促銷的定義來說明與行銷的差異。其中行銷
領域最常以對顧客角度的促銷來解釋促銷，
因此只引用其中一個定義來說明：

◎consumer sales promotion：

Externally directed incentives offered
to the ultimate consumer. These usually
consist of offers such as coupons, premiums,
rebates, etc., designed to gain one or
more of the following: product trial;
repeat usage of product; more frequent
or multiple product purchases; introduce
a new/improved product; introduce new
packaging or different size packages;
neutralize competitive advertising or
sales promotions; capitalize on seasonal,
geographic, or special events; encourage
consumers to trade up to a larger size,
more profitable line, or another product
in the line.

若還想查詢相關定義，可參照底下AMA的網址：
http://0rz.tw/593Wg


--
我不冀望
能留下些什麼供人膜拜的掌印，
我只想
一個人從這條路上走過。
http://mypaper3.ttimes.com.tw/user/hottest/index.html

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