國考報名少了 考選部寄信拉客 - 考試
By Odelette
at 2015-05-03T17:23
at 2015-05-03T17:23
Table of Contents
國考報名少了 考選部寄信拉客
國考報名人數下降,考選部主動出擊,透過網路積極行銷「拉客」。考選部說,自今年開
始將針對曾於2年內報考但未錄取的民眾主動發出通知,提供相關報名訊息,隨件還會附
上狀元公仔貼圖,拉近與應考人的距離。
考選部表示,從上個月開始,各項考試報名前3日開始,就近2年曾報考但未錄取應考人寄
送「國考報名囉」電子郵件;應考人完成線上報名後,也會主動以電子郵件告知應考人考
選部已經收到報名資料。
針對考選部主動提供的服務,應考人大多覺得很有心,不過,也有應考人可能其實已經無
心報考。考選部表示,如不願再收到郵件,可以點選郵件的附帶連結,就不會再收到報名
訊息。
去年國家考試報名人數約53萬人次,較前年下降15萬餘人次,因此,透過網路行銷主動宣
傳報名訊息,讓想報名的民眾,不要錯過報名時間,同時促動與應考人的雙向溝通。
考選部隨郵件附送的狀元公仔貼圖在今年2月推出,共有「國考報名囉」、「國考快截止
」、「我考上了」、「狀元及第」等24款,因模樣可愛,深受不少考生喜愛。
考選部表示,6月將舉辦狀元公仔命名活動,命名將先由考選部同仁提議名稱,由考選部
長董保城從中選出10個,讓民眾票選,參與者可由中再選出1至3個,票選最高者即為考選
部狀元公仔名稱。參與民眾還有機會得到考選部小狀元公仔一隻,或茶葉小禮盒一份。
http://tinyurl.com/mgg92rz
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