廣告AE的一天 - 加班

By Megan
at 2013-08-27T23:25
at 2013-08-27T23:25
Table of Contents
這篇有點像分享文,這是我待了4A廣告公司兩年半的心得。
從AE到SAE,一路走來也是跌跌撞撞,大家就將就的看吧。
AE的一天:
10點進公司:收信,回信,接客戶的緊急電話(可能有稿子,可能要改稿,可能是咆哮)
11點:寫昨天沒寫完的會議紀錄,財務打電話來要出發票
12點:寫好今天要發工作的Brief,把發票寄出去
13點:關心一下創意何時上班,人沒來稿子會開天窗
14點:發工作,寫昨天跟客戶開會的會議紀錄
15點:Production house來了,開PPM
16點:中間接客戶電話,進印刷之後顏色不滿意要改色,聯絡版場跟媒體
17點:繼續開PPM,跟製作人協調一下客戶的需求
18點:用溫和的語氣關心一下創意稿子做到哪了,因為要趕在客戶下班前提案
19點:提案寄出去之後打給客戶,請客戶看一下,進印刷的色搞來了,對樣。
20點:吃晚餐
21點:整組brain storming,創意會跟你靠邀brief前後矛盾,客戶不知道自己要什麼
22點:終於有自己的時間開始寫提案的PPT(例如消費者描述,競爭者分析)
23點:還沒寫完,順手回一下客戶下班前寄來的信
24點:把PPT給老闆,收工下班。
這是我最routine的生活,每天都一定會發生的事情,
提供給有志想進廣告圈的人參考。
會熬夜是絕對會有的,我沒在唬爛,最高紀錄是加班到凌晨四點,
早上六點在公司集合準備出發到新竹趕八點的提案。
碰到提案前兩週,天天加班到凌晨三點四點都有可能,
當然我現在在想要轉去哪裡好,因為傳統廣告業跟傳統廣告公司幾乎面臨
存亡之際,現在滑來滑去的TA未來將不再看電視了。
但傳統廣告公司會是很好的磨練,對於行銷的角度跟邏輯思考都是很棒的磨練,
這份工作會讓你腦筋非常清楚,體力也會是一大考驗,
腦力也會被激發到最大程度,心力滿會交瘁的。
身體健康要顧,我認真的,很多廣告圈的人暴斃或者離開都是因為健康問題。
結果,從廣告圈離開的大家,都轉去哪了啊?
謝謝大家收看~
--
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加班
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