數位行銷&電商專員發展性 - 職場

By Olga
at 2017-04-08T22:11
at 2017-04-08T22:11
Table of Contents
小弟未來想往電商相關領域發展
不知道以下兩種職位的發展性及含金量何者較高呢
(1)電商專員
購物平台商品上下架、庫存管理
後台整合換版、套版
產品活動檔期規劃、活動洽談
平台及訂單成效分析
訂單退換貨、包裝及客服
(2)數位行銷
FB、Google廣告投放
GA流量數據分析
SEO優化
LINE官方&LINE@操作
社群口碑經營
APP&網站規劃
雖然數位行銷目前在電商佔了很重要一塊
但兩者的工作內容差異不小
所以才產生疑惑 > <
--
不知道以下兩種職位的發展性及含金量何者較高呢
(1)電商專員
購物平台商品上下架、庫存管理
後台整合換版、套版
產品活動檔期規劃、活動洽談
平台及訂單成效分析
訂單退換貨、包裝及客服
(2)數位行銷
FB、Google廣告投放
GA流量數據分析
SEO優化
LINE官方&LINE@操作
社群口碑經營
APP&網站規劃
雖然數位行銷目前在電商佔了很重要一塊
但兩者的工作內容差異不小
所以才產生疑惑 > <
--
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