是我不懂行銷活動嗎? - 職場
By Elizabeth
at 2015-04-11T01:25
at 2015-04-11T01:25
Table of Contents
在工作上遇到這兩個不解問題太多次,
希望能和在相關行業(公標案活動、行銷等)的人討論,
瞭解一下問題所在。
我的背景:
女,活動企劃及執行經驗8年(公標案6年),
任職於現活動公司2年半。
1. "KUSO"是流行語?
寫企劃在提出活動、戲劇或影片等作品,
總是被「強烈要求」以"KUSO"取代「搞笑、惡搞、趣味」等詞,
還會被罵怎麼連"KUSO"是「年輕人語言/流行語」都不知道,
要用"KUSO"人家才會知道我們瞭解社會大眾。
2. 辦活動的規格應該樸素樸素再樸素?
我也覺得政府不應花公帑大張旗鼓辦些不切實際不嘉惠大眾同樂的活動,
但我的提出這問題的前提是:
(1) 標案確定已經要執行,這筆公帑已經花定了的情況下。
(2) 此討論不論是否為有限制對象的活動
今天又一次因為把某一場活動的規格提太高(並無影響總預算),
老闆因此把我臭罵說,
這樣是浪費公帑,
社會觀感不好會被網軍圍剿。
但是如果政府預算有200萬,
我「很明顯」用了只花了50萬的規格來辦活動,
和看得出來這承包商只賺了30萬,
讓參與者對活動完整度及價值感是200萬的感覺,
哪一個才是浪費公帑?才會被網軍圍剿?
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不知道有沒有在相同行業工作的人也遇過這樣的問題,
但是因為類似的價值觀的問題在這份工作上出現過太多次,
所以才想提出討論........
也說不定,是我無法適應這個公司文化吧......(嘆
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編輯文章 (^Z/F1)說明 (^P/^G)插入符號/範本 (^X/^Q)離開 ║插入│aipr║ 47: 1
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