郵局企管考題,一起去疑義! - 考試

By Valerie
at 2015-01-05T23:31
at 2015-01-05T23:31
Table of Contents
剛剛去圖書館翻書回來
打算針對 99心理定價 和 功利主義 這兩題提疑義
定價那題很明顯,奇數定價是包含在心理定價裡面
我找了兩本書都是如此
有一本甚致就只有寫
「訂價$300美元相對於$299.99美元,雖然實際價差只有0.01元
但所造成的心理差距遠比此數字大……」
根本沒提到 奇數訂價法!
另外,功利主義那題
我打算提出4個選項都不符合該題題目
答案應該是功利主義(ethics view of utilitarianism)
有學者翻成效益主義
而utilitarianism 這個字 翻譯是 功利主義;實利主義
但選項所給的 1 正義原則 2 道德權利原則
3 個人主義原則 4 有用性原則
並沒有符合該題的答案,所以這題應該4個選項都給分
不好意思,文筆和邏輯都很不好
想跟廣大的板友們請教有沒有較好的說法或用詞可以參考
然候,這兩題也錯的板友們
歡迎站內信跟我要資料,一起去疑義吧!
2題分數都要到的話,平均就加1分了
拜託大家快快行動囉!!!
--
打算針對 99心理定價 和 功利主義 這兩題提疑義
定價那題很明顯,奇數定價是包含在心理定價裡面
我找了兩本書都是如此
有一本甚致就只有寫
「訂價$300美元相對於$299.99美元,雖然實際價差只有0.01元
但所造成的心理差距遠比此數字大……」
根本沒提到 奇數訂價法!
另外,功利主義那題
我打算提出4個選項都不符合該題題目
答案應該是功利主義(ethics view of utilitarianism)
有學者翻成效益主義
而utilitarianism 這個字 翻譯是 功利主義;實利主義
但選項所給的 1 正義原則 2 道德權利原則
3 個人主義原則 4 有用性原則
並沒有符合該題的答案,所以這題應該4個選項都給分
不好意思,文筆和邏輯都很不好
想跟廣大的板友們請教有沒有較好的說法或用詞可以參考
然候,這兩題也錯的板友們
歡迎站內信跟我要資料,一起去疑義吧!
2題分數都要到的話,平均就加1分了
拜託大家快快行動囉!!!
--
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考試
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