CBS 2013-2014 essay topic analysis - 工管

Following up on last week's release of Columbia Business School's 2013-2014
essay questions, CA wants to provide aspiring CBS students with some
guidance on how to approach this aspect of their application. While the
school has made some changes to their essays, the questions continue to
reflect an interest in learning about applicants' career goals and personal
backgrounds, as well as their reasons for applying to Columbia.

Best,
Kevin

---------------------------------
Kevin Chen
[email protected]
Senior Admissions Counselor, Clear Admit LLC (http://www.clearadmit.com/)
Stanford Graduate School of Business, class of 2005
Harvard Kennedy School of Government, class of 2000
Princeton University, class of 1994
Previous work experiences: McKinsey; NBA; Reuters

Short Answer: What is your immediate post-MBA professional goal? (100
characters maximum)
Making an appearance on the CBS application form for the third year in a row,
this question asks applicants to speak directly about the job they wish to
have upon graduating from business school. The adcom has provided several
sample answers to give applicants an idea of the kind of response that is
expected. While this question had a 200-character limit last year, this year’
s applicants have only 100 characters—about 15 words—in which to answer the
question. Given this strict limit, you’ll want to clearly and concisely
describe your short-term goal, making sure that it aligns with what you write
in Essay 1.

Essay 1: Given your individual background, why are you pursuing a Columbia
MBA at this time? (500 words maximum)
A fairly standard business school essay, this question calls for applicants
to explain their reasons for applying to Columbia in light of their career
and personal histories. This will likely involve outlining your work
experience to show the adcom both how you have been inspired to pursue an MBA
and how you are at a natural breaking point in your career. While the
question does not directly call for it, a brief explanation of your
short-term and long-term career goals would be an appropriate way to bolster
your justification for applying to business school. In addition, the specific
reference to Columbia means that the adcom is looking for applicants to
showcase their knowledge of the school’s MBA program. Because people
applying to Columbia are often also considering other first-tier schools like
Wharton, Chicago Booth, and NYU Stern, it’s especially important for you to
convince the Columbia adcom of your primary interest in their program by
packing your essay full of school-specific details about classes and clubs.
Taking the time to learn about the school’s curriculum, special programs and
extracurricular activities—whether through a campus visit, conversations
with current students, or reading Clear Admit’s Columbia School Guide—will
pay dividends here.

Essay 2: Columbia Business School is located in the heart of the world’s
business capital – Manhattan. How do you anticipate that New York City will
impact your experience at Columbia? (250 words maximum)
Please view the videos below:
New York City – limitless possibilities
New York City – fast paced and adaptable
In this essay, after watching two videos about the impact of Columbia’s
location on students’ education, applicants are asked to comment on how
being in New York City might affect their own business school experience.
While a wide range of answers could apply here, the key to crafting an
effective response is to be specific. Rather than surface-level comments such
as “New York City has great investment banking resources,” or “New York
City is very international,” you’ll want to explain how you would take
advantage of those particular offerings. For example, perhaps you would help
the investment banking club organize visits to local firms, or invite your
cluster-mates to cultural events at nearby museums. Showing yourself as
someone who takes the initiative to actively engage in your surroundings will
add strength to your candidacy.

Essay 3: What will the people in your Cluster be pleasantly surprised to
learn about you? (250 words maximum)
A new addition to the CBS application, this question asks applicants to
reveal something of interest about their backgrounds. Though there are myriad
potential topics to discuss here, applicants should consider the balance of
subjects they have covered across their other essays and to choose a topic
that provides new insight into their overall candidacy. For example, if the
majority of content in the previous essays is focused on your professional
life and accomplishments, this would be an opportunity to showcase and
highlight your extracurricular passions or interests. Although not directly
requested, applicants would be wise to comment on why the particular
achievement/trait/interest they share would be a pleasant surprise and
valuable to their cluster as well as the CBS community at large.

--