請問business model (查過WIKI) - 企管

這好像是FAQ
那就來個全球知識bbs化吧
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人們在文獻中使用商業模式這一名詞的時候，往往模糊了兩種不同的含義：
一類作者簡單地用它來指公司如何從事商業的具體方法和途徑，
另一類作者則更強調模型方面的意義。
這兩者實質上是有所不同的：
前者泛指一個公司從事商業的方式，而後者指的是這種方式的概念化。
後一觀點的支持者們提出了一些由要素及其之間關係構成的參考模型(Reference Model)，
用以描述公司的商業模式。


Components of a business model

The model proposed by Osterwalder (2004) synthesises the different
conceptualizations into a single reference model based on the similarities of
a large range of models. The author's conceptualization describes a business
model as consisting of nine related business model building blocks. Thus, a
business model describes a company's business:


╔═════════════════╗ ╔═══════╗
║ Infrastructure ║ ║ ║
║ ╔═══════╗ ║ ║Finance ║
║ ║ core ║ ║ ║ ║
║ ║ capabilities ║ ║ ║ ║
║ ╚═══╦═══╝ ║ ║ ║
║ ╔═══╩════╗ ║ ║ ║
║╔═╩══╗ ╔═══╩═══╗ ║ ║╔═════╗║
║║partner ║ ║value ╠════╣cost ║║
║║network ║ ║configuration ║ ║ ║║structure ║║
║╚═╦══╝ ╚═══╦═══╝ ║ ║╚═════╝║
║ ╚═══╦════╝ ║ ║ ║
╚══════║══════════╝ ║ ║
║ ║ ║
╔══════║══════════╗ ║ ║
║ Offer ║ ║ ║ ║
║ ╔═══╩══╗ ║ ║ ║
║ ║value ║ ║ ║ ║
║ ║proposition ║ ║ ║ ║
║ ╚═══╦══╝ ║ ║ ║
╚══════║══════════╝ ║ ║
║ ║ ║
╔══════║══════════╗ ║ ║
║ Customers ║ ║ ║ ║
║ ╔═══╩══════╗ ║ ║ ║
║╔═╩════╗ ╔═══╩══╗║ ║╔═════╗║
║║customer ║ ║distribution╠═══╣revenue ║║
║║relationship║ ║channel ║║ ║║streams ║║
║╚═╦════╝ ╚═══╦══╝║ ║╚═════╝║
║ ╚═══╦══════╝ ║ ║ ║
║ ╔═══╩══╗ ║ ║ ║
║ ║target ║ ║ ║ ║
║ ║customer ║ ║ ║ ║
║ ╚══════╝ ║ ║ ║
╚═════════════════╝ ╚═══════╝



Infrastructure

core capabilities: The capabilities and competencies necessary to execute a
company's business model.
partner network: The business alliances which complement other aspects of the
business model.
value configuration: The rationale which makes a business mutually beneficial
for a business and its customers.


Offering

value proposition: The products and services a business offers.


Customers

target customer: The target audience for a business' products and services.
distribution channel: The means by which a company delivers products and
services to customers. This includes the company's marketing and distribution
strategy.
customer relationship: The links a company establishes between itself and its
different customer segments. The process of managing customer relationships
is referred to as customer relationship management.


Finances

cost structure: The monetary consequences of the means employed in the
business model. A company's DOC.
revenue: The way a company makes money through a variety of revenue flows. A
company's income.


These 9 business model building blocks constitute a business model design
template which allows companies to describe their business model.

Source:
Wikipedia,
http://en.wikipedia.org/wiki/Business_model
http://zh.wikipedia.org/wiki/%E5%95%86%E4%B8%9A%E6%A8%A1%E5%9E%8B

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